KFC is launching what it calls its “next chapter” globally, rolling out new menu items, redesigned restaurants and refreshed branding as the fast food giant looks to strengthen its position in the increasingly competitive chicken market.

The Yum Brands-owned chain said that the initiative will eventually touch its more than 34,000 restaurants across over 150 countries. KFC noted that a new restaurant opens somewhere in the world roughly every 3.5 hours.

KFC plans to expand its lineup of boneless chicken offerings, including tenders designed for dipping and snacking, while introducing more than 20 new sauces tailored to local tastes. Examples include Chimichurri Ranch and Hot Honey Habanero.

Beyond food, KFC is expanding its beverages adding milkshakes, sparkling lemonades and iced coffees. The beverage lineup is moving from a pilot program to permanent menus in Australia and Canada this year.

KFC said the changes are intended to give customers more reasons to visit throughout the day, whether for snacks, drinks or full meals.

The company is also introducing a new generation of restaurant designs aimed at creating more modern dining experiences.